Steak & Shake’s new AllNighter Menu features 7×7 Steakburger

Looking to take on Denny’s, McDonald’s and every other kid on the late-night block, Steak ’n Shake has launched an audacious new AllNighter Menu available between midnight and 6 a.m. while also making its full breakfast menu available now from midnight to 11 a.m. (at participating locations, of course). The attention grabber on the AllNighter Menu is the 7×7 Steakburger, a $7.77 tower of seven Steakburger patties alternating with seven slices of American cheese. Full article at

We’re guessing that the target audience includes “drunk and self-destructive.”