Smashburger Preview

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The Triangle has become a destination point for high-end burger chains. Five Guys has long had a presence. Zinburger opened at SouthPoint late last year. Before that, Elevation Burger brought its sustainable, organic, grass-fed ethos to Brier Creek. The latest entry in the fast-casual boutique burger war is Smashburger, opening March 12th, 2014 across from Duke Hospital in Durham. Recognizing the power of The Straight Beef, Smashburger PR issued an invitation for a preview tasting.

Smashburger did a wonderful job of giving us a glimpse into how they prepare their tasty burgers. They did more than that, though. Greg Creighton, the chief operating officer, gave us a tremendous amount of information about the philosophy behind why they do what they do.

The location in Durham which opened on March 12th is number 259 for Smashburger. The founder, Tom Ryan, is responsible for the Stuffed Crust Pizza, McGriddle, and McDonald’s Dollar Menu, amongst other fast food innovations. We spoke with the owners, and they plan on opening six to eight more locations in the Triangle.

Greg threw out some interesting facts. Smashburger only uses 100% certified Angus beef in their burgers. The cows are “grain fed, grass finished” in the Midwest and the beef is shipped fresh. Only 8% of the beef used in burgers is certified Angus in the US and Smashburger uses 40% of that. All the buns are baked at a facility in Chicago. We were able to try four different types of bun: egg, multigrain, pretzel, and chipotle. Huzzah! Not a kaiser roll in the bunch.

While Smashburger does have salads, a black bean burger, and chicken sandwiches we won’t touch on those here because this site isn’t The Straight Salad.

This black bean burger is missing something. A patty I think.

This black bean burger is missing something. A beef patty I think.

If you are into thick burgers, Smashburger is not the place for you. They use a proprietary “smasher” to prepare the patties. The beef is seasoned and cooked on a buttered flat grill. The burger is cooked to order, and a properly trained cook can prepare one in 2-3 minutes. The chicken sandwiches are prepared “picatta style.” Everything is flat to help with speed. Their goal is to have a freshly cooked meal ready for you in 6 minutes.

They have burger prep down to a science. Obviously, this is done to make sure the Smashburger experience is consistent not only from location to location but from visit to visit. The length of the smash, the pattern of the sprinkling of the seasoning, the angle of the spatula, the places the temperature is checked – everything has a specific reason for why it is done. The trainer told us that the seasoning side is placed down so that the tongue touches it first. They really have thought of everything.

Burger magic.

Burger magic.

This technique will only work on a flat grill as smashing a patty on an open grill will only get you a flat dry burger. The smasher doesn’t have any holes, so no juices can escape through the top either. If you’re going to try this at home, I would suggest using a small cast-iron skillet or a heavy tea kettle to achieve the same effect. If you want to learn more about this technique, please read the excellent Burger Lab article by J. Kenji López-Alt.

Don! Smash!

Don! Smash!

Enough with statistics and technique, let’s get down to talking about the burgers. We were able to sample four different burgers. The first was the Classic Smash which had American cheese, Smash Sauce, ketchup, lettuce, tomato, pickles, and red onion on an egg bun. I could tell you what’s in the smash sauce, but I would have to kill you. I will say, however, that there is no Thousand Island dressing. The Classic Smash was the best of the bunch as it allowed the flavor of the patty to shine. You can’t go wrong with this choice on your first visit.

Classic Smash

Classic Smash

Next was the BBQ, Bacon & Cheddar Burger, which was topped with cranberry BBQ sauce, applewood-smoked bacon, cheddar cheese, and haystack onions. This combination of flavors would have worked great on a thick burger. Unfortunately, it overwhelmed the thin patty. Maybe order this selection on the chicken sandwich, but the burger disappeared here.

Hello, is there a patty in there?

Hello, is there a patty in there?

The Truffle Mushroom Swiss Burger made up for the previous one. The sautéed crimini mushrooms and truffle mayo accentuated the already flavorful patty. This one’s a really nice change-of-pace burger if you want something a little different for lunch.

The Regional Burger was a Carolina staple, a chilli burger topped with slaw on a pretzel bun. The pretzel bun was necessary to hold the somewhat soupy toppings. It was nice to see they didn’t resort to using a kaiser roll. This one’s solid but nothing that you haven’t had before.

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When you go to Smashburger, get the Classic Smash with one of their top-notch sides. When you go back, experiment and make your own. Unless you go overboard with the toppings, you will not be disappointed.

Burgiatry Breakthrough!

Durham’s Ninth Street Bakery Offers Brioche Bun

Ari and his soon to be world famous brioche bun.

Ari Berenbaum has spectacular buns.

There is one ingredient that always makes food taste better. It’s called “love.” It’s also called “butter.” And when there’s love and butter, magic happens.

That magic happened recently when The Straight Beef met with Ari Berenbaum, the new owner of Durham’s Ninth Street Bakery, to taste his brioche hamburger bun. Our host was George Ash, owner of Buns, Chapel Hill’s boutique burger joint, one of our top five burger places.

The Straight Beef has always taken a firm stance on hamburger buns. A bun is more than a mere delivery system. A good bun can make or break a hamburger. The classic diner-style burger bun is a squishy potato roll, which is perfect for a single patty cooked on a flat-top, but for anything larger, it tends to disintegrate with each bite, leaving the eater with a sloppy handful of patty and condiments. On the other end of the spectrum are wheat buns and the dreaded Kaiser roll, which offer greater structural stability but at the expense of excessive breadiness and too much chew.

Brioche, rich with butter and eggs, is a classic French-enriched bread. It is usually found in popover or loaf form and served at holidays. Ari Berenbaum has turned it into what may be the perfect hamburger bun.

Ari explained how the brioche bun is different from normal buns: In addition to the tenderness provided by eggs and milk, the introduction of softened butter–after the other ingredients are mixed–allows for ribbons of butter to layer in the dough.

“There is a richness to brioche,” Ari said, “a depth of flavor, a yeastiness and balance that you don’t often find in a hamburger bun.”

In the interests of objective burgiatric science, we tasted the brioche by itself. It was light, soft and delicious, with a beautiful sweet butter favor. Then we tasted George’s standard wheat and regular buns. The brioche crust was softer and easier to bite through, the crumb was light and airy, and the flavor trumped both other buns easily.

The real test came, however, with the burgers. Could the brioche bun stand up to a variety of toppings? Reverend Corey ordered his burger with bacon, grilled onions, American cheese and a fried egg to see how the light interior of the bun withstood the wet toppings and the ravages of a lava-like egg yolk.

Mr. Ward went classic with pickles, mayonnaise and sharp cheddar, the Spartan selection highlighting the interaction of the bun and patty.

Both burgers were enhanced by the brioche bun, adding depth and a hint of butter to each bite. While the bun had a way of dissolving quickly in the mouth, allowing the favors of the burger and toppings to come through, the interior remained structurally sound almost until the end, surrendering to the juiciness of the burger and toppings only at the last bite or so.

As always, the burgers at Buns were perfectly cooked and seasoned, offering the ideal test platform for the bun.

Ninth Street Bakery’s brioche buns are exclusive to Buns in Chapel Hill for the time being, but Ninth Street distributes its breads in grocery and specialty stores from Greensboro to Raleigh. The bakery expects to have brioche buns in Harris Teeter and Whole Foods stores in the upcoming months.

Pictured from left. Ari, Don, Chad, and George Ash.

Pictured from left. Ari, Don, Chad, and George Ash.

Review #49 – Al’s Burger Shack (Chapel Hill, NC)

The four most renowned palates in burgiatry are gathered at the table.

They are at Al’s Burger Shack, a newly opened counter service and takeout restaurant in Chapel Hill, North Carolina. The interior is tiny, with seating for fewer than 10 patrons. There are picnic tables outside with propane heaters to hold back the cool night air. The burgiatrists opt for outdoor seating. It is chilly but conducive to discussions on the arcana of burger reviewing, far from the prying ears of the public—and without the risk of revealing themselves to their unwitting host.

Super. Thanks for asking.

Super. Thanks for asking.

The owner, Al, is warm and knowledgeable. The restaurant is busy, but he remembers each name and order. He prides himself on local, pasture-raised beef, local craft beers, cheeses from area creameries, and locally made (or homemade) condiments.

The Straight Beef is here to put his hamburgers to the test.

The four burgiatrists are relaxed. The celebrated experts share surprisingly—sometimes shockingly—ribald humor between erudite observations. Dr. Michael Marino is the master of condiments. Dr. Scott Blumenthal is the esteemed burger historian. Reverend Donald Corey is the fiery orator and founder of spiritual burgiatry. Chad Ward is the former international outlaw burgiatrist who joined legitimate academia. They are gods in the burgiatric world. Bad burger joints worldwide speak of them in hushed tones as The Four Horsemen of the Burgocalypse. They are The Straight Beef. It was this reporter’s privilege to join them at one of their outings to observe their methods.

The laughter dies as their names are called and their hamburgers arrive. Good humor shifts to steely-eyed analysis. As though an unseen conductor has tapped his baton on the podium, the four bow over their burgers and begin prodding, sniffing, deconstructing, and, finally, tasting.

Mr. Ward and Dr. Marino lock eyes in a moment of surprise, chewing slowly. Dr. Blumenthal, enjoying his crinkle-cut fries with sea salt and rosemary before committing to his main course, notes his colleagues’ reaction and makes a more careful observation of his patty. Reverend Corey’s eyes are hooded, giving nothing away. One senses that he is skeptical, cynical, not ready to bestow honor before giving it deep thought.

“This is a perfectly cooked hamburger,” says Mr. Ward. Dr. Marino nods. “The first bite is exceptional,” he says.

The burgiatrists examine the interior of the patty. “Textbook,” says Dr. Marino. “I would use this to show my students what a flawless medium to medium rare burger looked like.”

Dr. Blumenthal takes his first bite and sits bolt upright, all outward movement stilled, his exterior awareness shutting down so that he can properly focus on his burger. “Wow,” he whispers. “Just wow.” He takes another bite, and then another. “This is a very good hamburger. An excellent hamburger.”

Reverend Corey does not bend. “It’s good. It’s very good. It may even be great. But there are…flaws.”

This is where the years of experience, the hours of trial and error, the thousands of experiments come into play as the members of The Straight Beef note their initial impressions and consult their internal grading scale. A good hamburger is easy to score. A great hamburger is trickier, but nothing to world-class burgiatrists such as these. Only when one encounters a truly exceptional hamburger do the fine gradations—and their associated agonies—come into play.

At the outer edges of the bell curve the atmosphere becomes rarified, the data points farther apart. It is but a modest jump from a 3.0 on their five-point scale to a 3.5. The leap to a 4.0 is longer but manageable. The distance between a 4.0 and a 4.5 is longer still, and the quarter point between 4.5 and 4.75 is as vast as a burgiatric Sahara. The gulf between a 4.75 to a 5.0 is nearly incalculable.

It is there that the minutiae reign.

Is the bun properly toasted? Is the patty cooked evenly from edge to edge, or is there a grey ring surrounding a pink center? Are the condiments properly applied, or are they too sloppy, perhaps contributing to a ramshackle architecture that causes the bun to slide? Is the bacon crisp? Was it cooked to order? Does the cheese contribute to the flavor, blending harmoniously as it should, or does it stand uncomfortably apart, undermined by its separateness?

“The shredded lettuce is a nice touch,” Dr. Blumenthal says. “You see that far too little. It makes a difference. I’m impressed.”

“The bacon is crisp and flavorful,” Reverend Corey adds, “but I’m not sure I taste ‘grass-fed’ beef. This is an excellent hamburger, but it isn’t significantly different from corn-fed beef in my mind.”

A discussion ensues. It is a fundamental question, and the discourse is heated. Does one judge a hamburger against a Platonic ideal, the perfect hamburger? Or does one judge the hamburger based on the restaurant’s intent? Does “grass fed” play into the equation, or should the hamburger be judged as a hamburger, regardless of modifiers?

“It’s also a little heavy,” Reverend Corey continues, inviting a chorus of disagreement, most notably from Dr. Marino, whose indignation outshines the others’.

“You ordered the 9-ounce burger. You had the option of the 6-ounce burger. You can’t blame that on the hamburger. If you feel that the burger is heavy, you have only yourself to blame. You cannot fault the burger for that.”

The burger experts continue to eat, evaluating every nuance, until Dr. Marino calls for consensus. “Gentlemen, it is time. Your verdict?”

“Five,” says Dr. Blumenthal. “Yes, the bun got a little squishy at the end. I don’t care. This was an amazing hamburger.”

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“Four point seven five,” says Ward. “The beef was rich and perfectly cooked, the accoutrements were exceptional. Even the ‘Al’s Sauce’ was head and shoulders above any house specialty sauce we’ve tried.”

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“Four point five,” says Reverend Corey. “It was an excellent hamburger, one of the best around, and the bacon was excellent, but I had those minor issues, which I voiced.”

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“Four point seven five,” says Dr. Marino. “The level of care, the attention to detail, the quality of ingredients—nearly perfect.”

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The Straight Beef discussed and bickered a bit longer, but the outcome was clear from the first or second bite. Al’s Burger Shack, a restaurant only open for a short period of time, had vaulted into the group’s top five hamburgers of all time.

TSB average score is 4.75, which is good for #4 out of 49.

Al's Burger Shack on Urbanspoon

Review #47 – Cowfish Sushi Burger Bar (Raleigh, NC)

Pop Culture A-Plenty

On the menu. On the walls. In the enormous fish tank (which was featured on Animal Planet’s Tanked). Everywhere you look at Cowfish Sushi Burger Bar in Raleigh’s trendy North Hills is a reference to pop culture images, symbols, and icons. So when it came time to sit down and write our review, we just couldn’t get ‘em out of our head.

Chad’s Review

Eating at Cowfish Sushi Burger Bar is like eating inside a pinball machine. It’s bright, it’s loud, chipper urbanites bounce off one another on the way to the bar (free ball!) and the bathroom (double bonus!), and everybody watches the big scoreboard, where their assigned cartoon fish get closer to the LCD surface while they wait—and wait and wait—to finally be seated (high score!).

But tune out the frenetic motion and noise and just groove on the burger, and you’ll be at the table all night. The Boursin Burger was a fine example of burgerdom. The patty was properly cooked with just a little char around the edges, and the garlic and herb boursin cheese added a nicely sharp counterpoint, though the grilled onions were overpowering, and I ended up removing them.

All in all, a rock solid 3.75.

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Michael’s Review

Pete Best, as you know, was the Beatles’ original drummer. There’s lots of debate about why he was sacked—maybe he was too conventional for John, too quiet even for George, or just too good-looking for Paul’s liking—but whatever it was, he just wasn’t quite right.

Of the burgers we ordered at Cowfish, the Black Truffle Cheese Burger was the Pete Best of the group. While my fellow burgiatrists found at least some greatness in their burgers, I couldn’t help but feel that despite the promise, mine wasn’t quite right. The cheese covered only about half of the burger, there wasn’t quite enough roasted garlic aioli, and the overall taste was inconsistent at best. I’m willing to give Cowfish another try, with the hopes of getting a Ringo.

Michael’s review: 3.5

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Don’s Review

Think of Elvis—but the 1975 Elvis. Very good, very entertaining, but perhaps more than you could—or wanted to—handle. That’s how I felt after eating The Arnold Hamandegger at the Cowfish Sushi Burger Bar. It wasn’t the fault of the patty, which had a nice flavor and was cooked to temp. It wasn’t the fault of the egg, which was cooked perfectly so that its yolk broke on impact, showering the burger with yellowy goodness. Maybe it was the grilled onions…or the bacon…or the Black Forest ham…or the “Cowfish sauce”…or just the overall combination of all these things that brought me to the verge of the meat sweats after eating this hunka-hunka burning love.

Don’s review: 3.75

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Scott’s Review

I’m about to break a rule—kind of.

The Straight Beef does not allow non-burger variables like atmosphere, art, or service to influence its ratings. A burger is what the burger is, be it served at Versailles or Penn Station. But I gotta say: The décor at Cowfish—with its burger-themed send-ups of Warhol, Lichtenstein, Broadway, and anime—is pretty darn amusing. So much so, in fact, that I couldn’t help but question whether I was enjoying the burger, which struck me at the time as downright solid, just a teensy bit more for the beef-in-cheek visuals. It’s likely that I’ll never know.

Scott’s Review: 4.0

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Overall position, Cowfish Sushi Burger Bar: 21 out of 47 (3.75 avg)

The Cowfish Sushi Burger Bar on Urbanspoon

Reverend Rants: Beware O Faithful!

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My flock!

I stand before you today with a warning. Yea, I beseech you to turn away from the allure of the ever-unholy combination of meats and sauces and frivolities known as the “signature burger.” These “unique combinations” are ne’er less than distractions, ruses, barriers to burger enlightenment.

Barriers, my flock!

False burger prophets preach the graces of their scandalous creations, tempting you with their “unique combination of select ingredients” and the impossible enlightenment that you, my brothers and sisters, will surely attain. I beg you, rebuke this temptation! Rebuke it!

Only through the basic burger may true enlightenment be achieved. Only through simplicity may the burgiatric kingdom be built.

Amen.

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